Business and Ethics - A Cadbury Experience
Quakers and Business Group Conference in London on 16th November 2011.
by Mark Reckitt - Group Strategy Director at the Smiths Group, who was previously a senior manager at Cadbury, Green and Black’s and Kraft.
Mark shares his insights into how Smiths Group and Cadbury approach business ethics while managing the constant pressure to make short term profits and long term investment. Mark also provides an insider’s view of the multi-billion pound showdown between Kraft and Cadbury.
Filmed and produced by Linda Mason.